Rimmel

For this project, I co-led the creative direction and spatial design for Rimmel’s ‘Live Your London Look’ global rebrand launch, hosted by Maya Jama. The goal was to create engaging content opportunities, encouraging consumers to take beauty beyond the bathroom mirror and into the real world. We replaced standard mirrors with unexpected surfaces like bus stop mirrors and old TVs with camcorders as live-feed mirrors, creating a unique aesthetic that appealed to Gen-Z audiences.