Martini Education Series

Creative Direction
Illustration
Animation

2022

Created for Martini’s education series, this animated illustration revitalizes Martini’s heritage and iconic visual identity. It delivers a key message: Serve 50/50 Martini & Tonic with a slice of citrus. Guided by Martini’s brand aesthetics—contrasting colours, logo patterns, and iconic stripes integrated into the character’s clothing—the asset was used across print and social media.