BDB Brand Lift

Animation
Branding

2022

This proactive project aimed to elevate Billion Dollar Boy’s (BDB) brand through motion graphics, as well as increase brand presence in animated content (socials, branded content or client sizzle reels). Through the integration of motion principles and visual rhythm, the graphic elements are given a sense of elasticity and weight, making them feel more lively and playful in their movement.

2022

3D Design

These digital assets creatively reimagine Billion Dollar Boy's logo using a combination of multi-dimensional geometric shapes in a 3D space. Through 3D modelling techniques and material treatment, the project transforms the original eyes logo into an abstract and contemporary representation of the brand.

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Gifting
Conceptual Design
Creative Artworking

2022

This project aimed to get existing and potential clients to consider working with BDB more on Strategic Creator Marketing, by creating a holiday season gift that will make BDB known for bringing ‘dessert’ - upsell ideas that are too delicious not to share.

The calendars were personalized, blending client branding (like King Candy Crush) with BDB's festive elements. Each calendar door revealed either a delectable treat or a 'back-of-a-napkin' idea, providing clients with innovative strategies. Pop-up features added a handcrafted, tactile quality, enhancing the personalized experience. This approach thrilled recipients and reinforced BDB's reputation for creative and strategic expertise in creator marketing.